Deciphering Culture

Posts Tagged ‘Seth Godin

Short takes: Derek Silvers “Anything You Want”

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I’m a little wary of touting the work of “success gurus” (I can’t help flashing on the Chris Farley SNL motivational speaker character Matt Foley) but I make a few exceptions — Derek Silvers is one of those and he has a great trailer for his new book, “Anything You Want” published by fellow guru Seth Godin’s Domino Project.

Written by Jeffrey Callen

June 29, 2011 at 11:25 am

Thinking about Research – Short Takes (3)

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What is thinking outside the box?

A little gem from Seth’s Blog (marketing guru Seth Godin):

The decision before the decision

That decision is far more important and much more difficult to change than the decision you actually believe you’re about to make.

This is the one that was made before you even showed up. This is the one that sets the agenda, determines the goal and establishes the frame.

The decision before the decision is the box.

When you think outside the box, what you’re actually doing is questioning the decision before the decision.

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Written by Jeffrey Callen

August 8, 2010 at 1:11 pm

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