Deciphering Culture

Posts Tagged ‘IDEO

Short takes: Design Storytelling & User Experience

with one comment

The widespread adoption of “design thinking” has included a reinsertion of storytelling into many aspects of business life. For a look at its use in product/service design, see, The Ten Faces of Innovation by Tom Kelley of IDEO; in crafting a business plan, see Business Model Generation (both influential books in spreading the design Gospel); in user experience research,  Storytelling for User Experience by Whitney Quesenbery & Kevin Brooks has been recommended to me but has not made it to my reading list yet (UX hs not been one of my areas of exploration – yet).

All this is by way of prologue to an interesting article posted on UX Matters by Traci Lepore, The CSS of Design Storytelling: Context, Spine and Structure that looks at the nuts-and-bolts of storytelling in UX work. A short excerpt:

Storytelling is important not only to theater. I agree with Tom Erickson, who says in his article “Design As Storytelling” that design is a social, collaborative activity. I believe a UX designer’s role is to bridge all of the pieces that bring a design to life—from product management, marketing, user research, and design all the way through development. If that is true, communication is critical. Stories become an essential communication vehicle in the user experience world. Every day, we talk to users, bring back their stories, and co-create with them.

Major parts of our work are building personas, creating scenarios, and creating and using prototypes in usability testing—all of which connect our work to real users. Of course, we must also talk with various people within our organization to understand the case for a product’s business value, as well as relevant technical constraints, and negotiate a balance between all of these factors. But, in the end, to get buy in, we need to tell a compelling and engaging story about our design and its value. And we need to evangelize that story. To be successful in design, as well as theater, it makes sense to spend some time on the CSS—the Context, Spine, and Structure.


Advertisements

Written by Jeffrey Callen

July 28, 2011 at 5:06 pm

Dancing Guy as a lesson in leadership (@DerekSilvers.org)

with one comment

The “dancing guy video has become viral — over 3 million hits for the original. And it’s making its way into business presentations. I saw Gentry Underwood of IDEO use it to illustrate the herd aspect of human behavior in a talk on ethnography and design at PARC in Palo Alto. And below is a link to an article by music business strategist Derek Silvers on whaa we can learn about leadership from Dancing Guy (the video gives a capsule version — the text is available on Silver’s blog, a new find I’m bookmarking today).

Leadership Lessons from Dancing Guy

Also worth checking out is Silvers’ entry on the human need for drama:

Kurt Vonnegut explains drama

I was at a Kurt Vonnegut talk in New York a few years ago. Talking about writing, life, and everything. He explained why people have such a need for drama in their life. He said, “People have been hearing fantastic stories since time began. The problem is, they think life is supposed to be like the stories. Let’s look at a few examples.” (read more…)

And I’d recommend checking out Underwood’s Social Software: The Other ‘Design for Social Impact,’ by Gentry Underwood which extends his presentation at PARC.

Written by Jeffrey Callen

July 26, 2010 at 10:56 am

%d bloggers like this: