Deciphering Culture

Archive for the ‘Evolution’ Category

Softwired for Empathy — the human condition (talk by Jeremy Rifkin)

leave a comment »

Hypebot.com just posted a talk (with animation by RSA ANIMATE) by social theorist & economist Jeremy Rifkin from a few months ago on recent neurological research that indicates that humans are softwired for empathy and that the PRIMARY HUMAN DRIVE IS TO BELONG (not to compete, conquer…).  Rifkin uses this research as a jumping off point to discuss the evolution of human empathy and possibilities for saving the world it has created. Rifkin’s omissions raise many questions but there is some meat here and it’s always interesting when heterodox voices come out of mainstream sources (Rivkin has advised numerous CEOs of major corporations as well as European governments). Lots of implications for those of us doing “cultural” research (in any sense).

For an expanded version, go to Rifkin’s 2010 The Empathic Civilization: The Race to Global Consciousness In a World In Crisis. It’s only fair to note that Rifkin is only one of many people exploring empathy — for a primatologist’s perspective see The Age of Empathy: Nature’s Lessons for a Kinder Society by Frans de Waal, for a business perspective see Wired to Care by Dev Patnaik and there’s a lot more work out there.

Note: Rifkin doesn’t hold  himself back from some wild rhetorical flourishes (i.e., the Adam & Eve reference in this talk) and he  has been a ligahtening rod for criticism from some well-respected sources. From Wikipedia:

Rifkin’s work has also been controversial, and opponents have attacked the scientific rigor of his claims as well as some of the tactics he uses to promote his views. A 1989 article about Rifkin in Time bore the title, “The Most Hated Man in Science”.[9]Stephen Jay Gould characterised Rifkin’s 1983 book Algeny as “a cleverly constructed tract of anti-intellectual propaganda masquerading as scholarship”.[10] Stewart Brand wrote in 2009: “Among scientists who have read his work, Rifkin is regarded as America’s leading nitwit.”[11]

Written by Jeffrey Callen

August 4, 2010 at 11:55 am

%d bloggers like this: