Archive for the ‘Advertising’ Category
I’m blown away by this video, reportedly produced by fast food chain Chik-fil-A as an employee education tool. The company wanted to encourage its employees to see customers and co-workers as people first. Many companies state their commitment to making life better for their employees and their communities but then fall short. Chik-fil-A may be the real deal. The blog of company President and C.E.O. Dan Cathy, LIVE, LOVE, LEAD is worth checking out. Here’s a sample:
“It’s just business, it’s not personal.” You hear that sometimes when people have to make unpleasant decisions or do things that are a little uncomfortable. And it’s a nice phrase to make things feel a little better, but I’ve learned over the years, as both an employee and an employer, that it’s simply not true. There’s nothing in life that is “just business.” Everything we do is personal on some level. Any decision that involves people is by nature personal.
Keeping things personal is one of my biggest jobs as a member of the Chick-fil-A leadership team. As fast and as full as life gets sometimes, it’s tempting to break things down to “just business.” It’s a lot less messy to deal in Excel spreadsheets and categorize employees and customers as numbers. They’re just data. You just need to get XX amount of employees to serve XX amount of customers XX amount of food each day. End of story.
But that’s not true. Those employees aren’t numbers. They’re not just data. They’re moms and dads. They’re college students with dreams. They’re high school kids learning the value of hard work. They’re people just like me with hopes and fears and goals and friends and family. Same with the customers.
The customers are never numbers. They are dads taking their daughters out to dinner on date night at Chick-fil-A. They are moms who need a playground and a healthy meal for kids on the go. They are friends who camp out with me overnight for the grand opening of a new Chick-fil-A.
There are a lot of ways you can keep things personal at your business, but my favorite is to get out from my behind my desk. I like to be behind the counter. I like to serve someone a sandwich or help an employee make a milkshake. I find that dirty hands make it hard to see people as just numbers.
If you’re looking for me on most days, you’ll find me at a Chick-fil-A. Because it’s not just business. It’s not just data.
It’s personal. It’s all personal.