Updating the archive: interview of Moroccan rock star Reda Allali (Hoba Hoba Spirit)for MTV IGGY
JOURNALIST AND HOBA HOBA SPIRIT GUITARIST, SINGER AND SONGWRITER TALKS THE BUSINESS OF MUSIC IN MOROCCO
By MTV Iggy
October 10, 2012
Words by Jeffrey Callen, Ph. D.
Hoba Hoba Spirit was there when an alternative music scene came together in Casablanca in the late 1990s. They were there on the front lines of the protests after 14 heavy-metal musicians and fans were arrested and accused of being satanists in 2003. Creating distinctively Moroccan rock ‘n’ roll (with lyrics in French, Darija and English, and music infused with healthy doses of Gnawa music, reggae & Moroccan rhythms), many critics and supporters considered them too hip to ever be popular outside of Casablanca. Playing wherever they could get a gig, they introduced the live experience of rock ‘n roll to audiences in small cities and villages throughout Morocco and, by 2007, they had become one of the most popular Moroccan musical acts of any genre. More than any other alternative band, Hoba Hoba Spirit has advocated an opening of the Moroccan cultural landscape—through music and through the writing of bandleader and journalist Reda Allali in the magazine Telquel. In a far-ranging interview, Allali talks with ethnomusicologist Jeffrey Callen about the Hoba way, their unexpected road to success, the alternative music movement and the obstacles to making a living as a musician in Morocco.
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