Deciphering Culture

“KEYS FOR INNOVATION: FORCE IDEAS, BE CREATIVE AND FEEL GOOD AT WORK”

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Reposting a reposting from OWNI of a great, short article on the sine qua non for fostering creative work by Mathilde Berchon on L’Atelier. The bottom line lessson: “what makes innovative ideas happen is mainly interaction and personal development.”

Keys for Innovation: Force Ideas, Be Creative and Feel Good at Work

The best companies leverage their  employees’ creativity and capacity to generate development strategies. Google, Pixar, Ideo: three California giants that strongly encourage and listen to the ideas that come from the trenches. And technology plays a large role in that process.

As Jeff Lawson, CEO of Twilio, explained at the last TEDxSoMa conference: “Don’t wait for the big idea!” Process, workshops and analysis grids help to find new and consistent ideas. His 3-step program (1. brainstorm, 2. map/reduce, 3. matrix) is an efficient way to generate a lot of ideas and determine better ones.

Jonathan Mann, musician and troubadour who writes a song a day – a fresh and funny look at technology (listen to “Cloud Computing for Beginners” or “Bing goes the Internet“) – since January 1st, 2009, shares this point of view: inspiration is rare, even for the most creative people. You have to force it to make ideas happen.

Mindmapping tools, to-do lists and note-sharing utilities like Evernote are useful but what makes innovative ideas happen is mainly interaction and personal development. (To read the rest, click here…)

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Written by Jeffrey Callen

June 30, 2010 at 10:59 am

One Response

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  1. Thanks for the repost, Jeffrey. Reading your blog made me miss the days I was an undergrad writing about Zappa/postmodernism, trying to wrap my non-musical mind around music theory.

    Mark

    July 1, 2010 at 7:26 pm


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